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Bob Schneider

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Bob and his wife Julie Henthorn moved to the desert in August of 2010 when Bob purchased Desert Adventures Red Jeep Tours along with a business partner.  Bob ran the business and restored the reputation as well as growing sales to new heights. Bob joined the board of Visit Greater Palm Springs in 2013 and currently is active on the board as well as the Tourism Foundation board. He also served on the board of the Palm Springs Hospitality Association from 2012 to 2018.

Prior to moving to the desert, Bob and family lived in Chicago where Bob was the SVP at Frankel & Company.  He was the lead on the McDonald’s account from 1982 to 1995 . the largest account in the agency billing over $30,000,000.00

In 1995 Bob and family moved to Los Angeles where Bob was Senior Vice President of Worldwide Corporate Promotions from 1995 to 2004 at Warner Bros. Studios. He was responsible for creating synergy efforts for all the tentpole film releases. In addition Bob worked across all divisions of Time Warner to create promotions supporting film, video/DVD, and television programs.

From 2004 to 2008, Bob was EVP at Davie Brown Entertainment, an entertainment marketing agency servicing the needs of Fortune 500 companies in the Hollywood community.