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Upcoming Events 

 3rd Annual

Variety Golf Scramble

March 29, 2021

An annual golf tournament allows the community to come together and enjoy a game of golf while supporting and raising funds in support of the children of the Coachella Valley. 

The event was SOLD OUT! If you are interested in joining us as a sponsor for the 2022 Tournament, please email

Thank you to everyone who made the 3rd Annual RumChata Variety Golf Scramble presented by Trader Joe’s a huge success. Indian Wells Country Club provided the picturesque setting for a fun afternoon that will help so many kids in the Coachella Valley!

Exclusive Event Host 

Award Reception Sponsor 

Event Sponsors 

Title Sponsor

Presenting Sponsor

Exclusive Radio Media Sponsor

Exclusive TV Media Sponsor

Exclusive Magazine and Digital Media Sponsor

Swag Bag and Beverage Cart Sponsor

Official Beer Sponsor

Event Sponsors 

Annual BIG 106 KPLM

Cares for Kids Radiothon

Established in 1996, each November for 25 years, the annual BIG 106 KPLM Cares for Kids Radiothon has raised funds to serve the children of the Coachella Valley.  Sponsored by Marker Broadcasting, and the BIG 106, the annual event raises for the critical programs and services of Variety including the annual bike presentation held in December. Contact us to learn more at

25th Annual BIG 106 KPLM Cares for Kids Radiothon November 3 & 4, 2020

Hosted and Presented By

Event Sponsors

Annual Bike Giveaway

December 6, 2020

Variety works with all Coachella Valley school districts to serve disadvantaged students through the gift of a bicycle and helmet each December. Elementary students are nominated by their teachers for demonstrating good citizenship, exceptional effort, and respect for self, family and teachers. Palm Springs Motors in Cathedral City generously hosts this annual event at the dealership and 400 children are served each year. We are proud to partner to present each child with a helmet from the 4ShayJ Foundation.

TV Media Sponsor

Event Host 

Bicycle Helmet Sponsor

Presented By

Event Sponsors

Dear Santa

December 2020

Variety is honored to partner with KESQ and General Air Conditioning and Plumbing to make the holiday season brighter for Coachella Valley families! Families are carefully selected based on need, and then personally contacted before gifts are delivered by the General Air Conditioning and Plumbing directly to the families. 

Read more here about one special family served through Dear Santa. 

Presented By

Our Partners

  • 4shayj
  • Acme Moving And Storage 150x150
  • TheCommunityFoundation
  • Marker Broadcasting
  • Big106
  • News Channel 3 No ABC Pearl
  • Psmlogo All Logos
  • Palm Desert Logo Goldenrod Tight
  • Tour De Palm Springs Logo
  • GENERAL License RGB
  • Inland Empire Community
  • irene w. & guy anderson
  • Mary Pickford Theatres
  • Augustine W 300x300
  • ContourDermLogo Without CYL
  • KidCentsAssets Kidcents Header 181129
  • Shottenkirk Desert Lexus Logo Stacked
  • StaterBrosCharites NewWSlogan
  • Trbl Logo
  • 2019 BIGHORN Cares Logo
  • Champion Logo Footer