Established in 1996, each November for 27 years, the annual BIG 106 KPLM Cares for Kids Radiothon has raised funds to serve the children of the Coachella Valley. Sponsored by Marker Broadcasting, and the BIG 106, the annual event raises for the critical programs and services of Variety including the annual bike presentation held in December.

Countdown to the Event!

November 2023

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Online Auction!

Welcome to our online auction featuring autographed acoustic guitars from country music’s top stars, including Chris Stapleton, Jon Pardi, Lainey Wilson, Luke Bryan, and over 20 country music artists from the Stagecoach 2023 main stage. Plus, don’t miss the chance to bid on your very own country band!

Go to Auction (LIVE NOW!)

Click any guitar to view more details.

CHRIS STAPLETON

LUKE BRYAN

20+ COUNTRY ARTISTS!

JON PARDI

LAINEY WILSON

Sponsorship opportunities

Sponsorship opportunities are available! Your sponsorship provides generous funding in support of programs and services for children across the Coachella Valley. Click below or contact Rose Smith, Development Coordinator at 760-773-9800 or development@varietyofthedesert.org to learn more about securing a sponsorship.

Sponsor Contact