All children are special. However, Variety – the Children’s Charity’s purpose is to serve children who are less fortunate – children who live and grow up with a serious illness, disability or disadvantage. These are extra special children who require a special kind of help.
THAT HELP IS YOU AND VARIETY – THE CHILDREN’S CHARITY.
Variety – the Children's Charity of the Desert is a 501c3 organization which is dedicated to promoting and protecting the health and well-being of underprivileged and special needs children in the Coachella Valley. Through hard work, thoughtful stewardship, and single-minded focus on the needs of the young, Variety strives to make a lasting difference in the lives of children, their families, our community, and the world…one need at a time.
Variety the Children’s Charity of the Desert, is dedicated to promoting and protecting the health and well-being of children who are underprivileged and/or have special needs in the Coachella Valley.
Through hard work, thoughtful stewardship, and single-minded focus on the needs of the young, Variety strives to make a lasting difference in the lives of children, their families, our community, and the world… one need at a time.
"Please take care of my baby. Her name is Catherine. I can no longer take care of her. I have eight others. My husband is out of work. She was born on Thanksgiving Day. I have always heard of the goodness of show business people and pray to God that you will look out for her." Signed a Heartbroken Mother
THE GIVING STARTED IN 1928 on Christmas Eve when a baby girl was found on a seat at the Sheridan Square Theater in Pittsburgh, Pennsylvania with that note pinned to it. When all efforts by the police and local newspapers failed to locate her parents, a group of eleven gentlemen affiliated with the entertainment industry agreed to financially underwrite the child's support and education. Just one year prior, these men had rented a small clubroom in the William Penn Hotel and created a social club, aptly named "Variety" given that the members encompassed various branches in show business. The child was then named Catherine Variety Sheridan, her middle name for the club and her last name for the theatre. The Variety club legacy continues now into the 21st century, existing for one reason - to help children in need.
GOLD HEART PIN
The Gold Heart Pin campaign is one of Variety’s most recognized and successful global fundraising initiatives. The campaign was created in 1991 in Great Britain by Variety International Board Member, Marsha Rae Ratcliff, who thought to create gold pins in the shape of hearts to raise funds to assist children in need. For the past seven years, Variety has launched a partnership with the motion picture industry to design and market the Gold Heart pins around Hollywood movie properties. This partnership between Variety and the motion picture industry has raised US$95 million dollars worldwide. Click here
2016 OFFICERS & BOARD OF DIRECTORS
2016 Officers & Board of Directors
Michael Mathews, Community Relations and Events Director, Palm Springs Life Magazine
Executive Vice President:
Jim Haggerty, Realtor, HomeSmart Professionals
Ted Hane, General Manager, UltraStar Mary Pickford Theatre
Valerie Powers Smith, Attorney, Slovak Baron & Empey, LLP
Jon Allen, CPA and Realtor, The Allen Group
Chuck Baum, Senior Account Executive, Lamar Advertising
Rosie Casals, Owner, Sportswoman, Inc.
Mike Czerwinski, Manager, Cord Media
Tim Esser, Owner, Esser Air and Heating
Steve Johns, Consultant, Promotions
Barbara Klein, President, McCallum Theatre Education
Marc Lodovico, General Manager, Vicky’s of Santa Fe
Terri Neuman, Retired, Broadcasting
Dan Pferschy, Entertainment Director, Agua Caliente Resort Casino
Doug Watson, Retired, Hospitality Industry
Todd Marker, Owner, Marker Broadcasting
PRESS ON VARIETY
May 20, 2016 - Variety Sponsors $1 Movie Mornings at Regal Rancho Mirage for families and young children.
May 24, 2016 - Workshop Kitchen + Bar to participate in Negroni Week with proceeds benefiting Variety -The Children's Charity of the Desert
April 09, 2016 - Boy with cerebral palsy receives mobility bike in Cathedral City
Kelley Moody, News Reporter - KESQ & CBS Local 2, firstname.lastname@example.org
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Young Variety of the Desert is a proactive group of dynamic, kind-hearted Coachella Valley professionals ages 21-40. We offer a fresh perspective on fundraising and awareness-building for Variety the Children’s Charity of the Desert and its mission to serve children with physical and mental disabilities in the Coachella Valley. We strive to attract respected young leaders with the desire to contribute and help local kids in need. The group is administered by its own board of directors and will involve subcommittees in which members can become involved.
Membership is just $25 annually. Members advocate on behalf of Young Variety’s mission, fundraise to support programming and volunteer at events. Your membership makes an immediate impact. The $25 membership dues cover the cost of items that assist with communication, inclusion or mobility for a Variety child.