Variety - the Children’s Charity of the Desert, is dedicated to promoting and protecting the health and well-being of children who are underprivileged and/or have special needs in the Coachella Valley.
Through hard work, thoughtful stewardship, and single-minded focus on the needs of the young, Variety strives to make a lasting difference in the lives of children, their families, our community, and the world… one need at a time.
Variety has its roots in the entertainment industry, but its heart is the community. People from all walks of life can contribute and experience the joy of helping a child, confident that their generosity has real impact and results in markedly improving a child’s future and making the world a better place.
Initially founded in 1927 by a group of 11 theatre owners and showmen in Pittsburgh, USA, as a social club, the so-named Variety Club evolved into a charity during 1928.
Playing cards backstage after a matinee performance at the Sheridan Square Theatre, the group heard whimpering from the auditorium. When they investigated, they discovered a one-month-old baby girl to whom her mother had pinned a desperate note:
Please take care of my baby. Her name is Catherine. I can no longer take care of her. I have eight others. My husband is out of work. She was born on Thanksgiving Day. I have always heard of the goodness of show business people and pray to God that you will look after her. Signed, A heartbroken mother
When all efforts by the police and local newspapers failed to locate the parents, the club members decided that they would act as 11 “Godfathers” and underwrite Catherine’s support and education.
The little girl, who became the inspiration for our international children’s charity, was named Catherine Variety Sheridan, her middle name for the club and last name for the theatre she was found in. Proud that a distraught mother had entrusted her precious child to them, the club members set out to raise money and obtain goods needed for Catherine’s care. The resulting publicity put Catherine’s story and Variety on the front pages of newspapers across the United States. Inspired by Catherine’s story, many other people wanted to get involved and the members were soon inundated with help, far too much for one child, and thus other disadvantaged and orphaned children became beneficiaries of Catherine’s “adoption” by the Variety Club members.
From the inspiration and motivation of a single child, one of the world’s greatest children’s charities developed globally.
Today, Variety – the Children’s Charity has a network of 42 offices in 13 countries, and many millions of individual children around the world, like Catherine, live a better life because of the generosity of Variety’s donors, sponsors and supporters. When Catherine turned 5, foster parents were selected from more than 300 applicants. Catherine’s name was changed by her new parents, Gladys and Norman Riker, to Joan Riker and she grew up away from Pittsburgh to preserve her anonymity. Maturing into a fine young woman, Joan married in 1957 and raised her own family, sons Michael and twins Richard and Robert and a daughter, Lisa. Graduating as a nurse from Cornell University in 1951, Catherine/Joan spent a good part of her time proudly working with children.
Catherine/Joan passed away on September 9, 1994 at age 65, but her inspiration and motivation to help children in need burns brightly today through Variety – the Children’s Charity.
Unlike most charitable organizations that focus on a single disease or area of need, Variety focuses on multiple unmet needs of children who are sick, disadvantaged or live with disabilities and other special needs at a local, national and international level. Our aim is to maximize the real, long-term positive social impact for all children. Variety welcomes the support of any person who shares our ideals and objectives.
The Gold Heart Pin campaign is one of Variety’s most recognized and successful global fundraising initiatives. The campaign was created in 1991 in Great Britain by Variety International Board Member, Marsha Rae Ratcliff, who thought to create gold pins in the shape of hearts to raise funds to assist children in need. For the past seven years, Variety has launched a partnership with the motion picture industry to design and market the Gold Heart pins around Hollywood movie properties. This partnership between Variety and the motion picture industry has raised US$95 million dollars worldwide.
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October, 2017 -Variety –the Children’s Charity of the Desert has said ‘let’s make a record-breaker together by making a Pledge to Care for Kids today for November 7 & 8, 2017- 22nd KPLM Variety Cares for Kids Radiothon.
April 09, 2016 - Boy with cerebral palsy receives mobility bike in Cathedral City Kelley Moody, News Reporter - KESQ & CBS Local 2, email@example.com
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Click to watch our newest recipient of an adaptive bike!
Young Variety Officers
Ruan Krugel, President
Kim Funkey, Vice President
Tyler Worth, Secretary
Amber Lembo, Treasurer
Young Variety is for young professionals (21+) who connect and network with others in various fields business and are committed to enriching the lives of children.
Young Variety is focused around social awareness through mixers, sporting events, and social outings. We have a great time, meet new people, but most importantly, contribute something meaningful to children. Every dollar raised matters!Click here to join!
Join us throughout the year for fun Variety for Kids events!